Three Bridges, NJ - September 14, 2025
Auction Techs, a pioneer in online auction technology and white-label solutions, today announced the official launch of its Private Label Auction Platform, a first-of-its-kind solution that gives auctioneers full ownership of their auction software, data, and digital infrastructure transforming technology from a monthly expense into a true business asset.
Built for auctioneers who want to break free from marketplace dependency, rising fees, and limited control, the Auction Techs Private Label platform allows auction companies to operate their own fully branded auction ecosystem, hosted on their servers, powered by modern infrastructure, and designed to scale without limits.
"For years, auctioneers have been renting technology inside someone else’s marketplace,” said Larry Garafola, Founder of Auction Techs. “Private Label changes everything. You don’t lease it. You own it. It becomes an asset on your balance sheet, increases the value of your business, and gives you total control over your brand, bidders, and revenue.”
Unlike traditional marketplaces or white-label platforms, Auction Techs’ Private Label solution delivers true software ownership—not a license, not a rental, and not a revenue-sharing model.
Key benefits include:
Full Ownership
Auctioneers own the platform, the codebase, and the infrastructure
No per-lot fees, no marketplace commissions, no forced revenue sharing
A transferable, sellable digital asset that increases company valuation
100% Brand Control
Your logo, your domain, your identity—never a competing marketplace brand
Custom bidder experience tailored to your auction categories and strategy
Total control over UI, workflows, and bidder engagement
Data Ownership & Intelligence
Full access and ownership of bidder, seller, and transaction data
Advanced auction intelligence dashboards and performance analytics
No third-party data harvesting or bidder poaching
Infrastructure Freedom
Hosted on your servers or preferred cloud provider
Scales without dependency on marketplace capacity or outages
Enterprise-grade security, performance, and redundancy
Revenue Expansion
Keep 100% of buyer premiums, seller fees, and service revenue
Enable partner revenue programs, loyalty rewards, and bid incentives
Integrate payments, financing, marketing, and add-on services
Future-Ready Technology
Built to support AI, blockchain, automation, and advanced bidder engagement
Designed for webcast, timed, hybrid, and multi-market auction models
Flexible architecture that evolves with your business—not against it
The Auction Techs Private Label platform is designed for forward-thinking auctioneers across equipment, livestock, real estate, surplus, collector assets, and specialty markets who want to build long-term equity in their technology. By shifting auction software from an operating cost to a proprietary asset, Auction Techs is redefining what it means to own an online auction business.
“This is the same kind of shift the industry saw when auctions moved online,” added Garafola. “Private Label is the next evolution—and auctioneers who own their technology will lead the future.”
About Auction Techs
Auction Techs is reinventing the online auction landscape with the service and support from a team of people you have trusted for over 25 years. Auction Techs has assembled a team of pioneers from the Marketplaces and Software Industry to provide auctioneers with cutting-edge and patented technology on the market.
We are disrupting the auction industry by giving back control to the auctioneer and allowing them less reliance on the Marketplaces. We understand the need for auctioneers to own their own data, have their own bidder base and have full control of how they operate their auctions.
We have incorporated all the software needs required by an auction company into one system. We are a single source provider offering website design, auction software, auction management software, ecommerce, mobile apps, social media, email marketing, text message and voicemail marketing all under one system. Auctioneers and their staff have one Auctioneer Dashboard to access to control and manage their day to day task. We have created a cost effective solution to simplify the technology needs of an auction company.
We strive to provide cutting edge technology, superb customer service and support that is absent in the auction technology industry. Auction Techs bidder and data policy has proven to be a strong attraction to auctioneers along with its Code of Ethics not to compete with auctioneers. Auction Techs is altering the way auctioneers utilize technology to run their auction business by providing an all in one solution for their auction and marketing needs.
For any questions, suggestions, feedback or comments, please email us at info@auctiontechs.com.
Auction Techs mission is to give back control to the auctioneer and ease the work load for its staff and we stand by our stated Code of Ethics not to compete with our clients.