In the fast-paced world of auctions, standing out is essential. That's why auctioneers across the industry choose Auction Techs, the premier white label software provider. At Auction Techs, we don't just license software. We consult and advise auctioneers on the best practices for creating their own branded auction solutions. The Management Team here at Auction Techs consists of seasoned auction professionals and technology experts who are the driving force behind our success. Each member has been extensively trained in the auction industry and is capable, dependable and dedicated to ensuring the success of our clients. With Auction Techs, you'll have all your software needs in one easy-to-use platform. At Auction Techs, our mission is to empower auctioneers, helping them take control of their business and gather critical data for success. Take your auction business to the next level with Auction Techs.
Larry Garafola - Founder
Larry Garafola is a trailblazing entrepreneur, renowned for his pioneering contributions to the auction industry.
Larry's journey in the auction industry began as an international buyer at auctions for his own construction company. Upon returning from an auction overseas he decided there had to be a way to purchase at auctions without being onsite. This triggered the birth of Equipmentfacts, the first-ever online marketplace dedicated to equipment and truck auctions. As the Founder and CEO of Equipmentfacts, he recognized the immense potential of leveraging technology to transform the auction experience. Under his visionary leadership, Equipmentfacts quickly gained prominence as the go-to platform for industry professionals, connecting buyers and sellers in an efficient, user-friendly, and transparent manner.
Driven by his passion for innovation and his desire to push the boundaries of what was possible, Larry ventured into new territory by founding Auction Techs. Leveraging his deep industry expertise and a keen understanding of market needs, he spearheaded the development of white label auction software that empowers auctioneers to create their own customized auction platforms. Today, Auction Techs stands at the forefront of the industry, offering cutting-edge technology solutions that streamline the auction process and empower businesses to take control of their auctions.
Larry's entrepreneurial spirit, combined with his commitment to excellence, has earned him a reputation as a trusted advisor and industry influencer. His forward-thinking ideas and strategic insights have shaped the evolution of the auction industry, propelling it into the digital era.
Marlene Pereira - COO
Marlene Pereira is a seasoned professional and a driving force behind the success of Auction Techs, the leading white label provider of auction software. With her extensive experience in the equipment and truck auction industry, Marlene has played a pivotal role in shaping the growth and operational excellence of the company.
Marlene's journey in the auction industry began at Equipmentfacts, the groundbreaking online marketplace for equipment and truck auctions. As the Vice President of Operations, she demonstrated exceptional leadership and a keen understanding of the industry's intricacies. Her dedication and expertise were instrumental in establishing Equipmentfacts as a trailblazer in the online auction space, setting new standards for efficiency and transparency.
Drawing upon her wealth of experience, Marlene assumed the crucial role of Chief Success Officer at Auction Techs. In this capacity, she spearheads the company's commitment to delivering exceptional value and success to its clients. Marlene understands that the success of Auction Techs lies in enabling auctioneers to harness the power of technology to optimize their auction processes and achieve their goals.
With a customer-centric approach, Marlene leads her team to provide personalized solutions tailored to each client's unique requirements. Her deep industry knowledge and insights empower Auction Techs' clients to maximize their auction performance, enhance user experience, and drive growth.
Auction Techs Staff
The Auction Techs Team is made up of seasoned professionals with deep expertise in both the auction industry and cutting-edge technology. Our staff includes auctioneers, developers, and industry specialists who understand the unique needs of auctioneers because we've been in your shoes. With years of experience building and managing auction platforms, we are dedicated to providing innovative, reliable, and user-friendly solutions that empower auction businesses to thrive in an evolving digital landscape. Whether you need webcast or timed auctions, seamless bidder engagement, or integrated marketing and payments, our team is here to help you succeed.
Our leadership team, led by industry veteran Larry Garafola, has decades of combined experience in auction operations, online bidding platforms, and digital marketing. Our developers specialize in building scalable, high-performance auction software, ensuring seamless webcast and timed auction experiences. Meanwhile, our customer success team works closely with auctioneers to provide hands-on support, training, and tailored solutions to maximize bidding engagement and auction performance.
With a deep understanding of bidder behavior, auction management, and integrated technology, we are committed to helping auctioneers grow their businesses with reliable, user-friendly, and innovative solutions. Whether you're looking for advanced auction software, seamless bidder engagement, or integrated payment processing, our team is here to support your success every step of the way.